BARBARAS

Whole grains can help give you long-lasting energy.

Shredded Wheat Cereal is a classic for a reason”and Barbara's® does it right! 100% whole grain and 0 grams of sugar. This wholesome choice is the g...

Whether you're in for a sweet, simple day spent snuggled up with a book or a fun day outside jumping from puddle to puddle, Barbara's knows that yo...

We got the name for our cereals from a long-time employee who fell in love with puffins (the birds) on an Alaskan trip. They inspired us to fledge ...

Wake up Your Morning! Barbara's Morning Oat Crunch is simply delicious, and each hearty bowl is packed with the whole grains, protein, and fiber th...

The irresistible taste of Barbara's Cheese Puffs with the added goodness of multigrains!

Packed with nostalgia and nutrition, we've given your favorite cereals the Barbara's touch by simplifying them with fruit juice and whole grain oats.

We got the name for our cereals from a long-time employee who fell in love with puffins (the birds) on an Alaskan trip. They inspired us to fledge ...

A  new favorite -- ultra crunchy corn pillows that are lightly sweetened and have 6g of protein per serving.